Fieldwork in market research is essential to success in international market research writ large. When entering a new country’s market, conducting fieldwork abroad – that is, leading interviews, surveys, observations, focus groups and other initiatives to gain insight on the target market – is part of the best practices for global research that set brands up for success.
In this article, we will take a deep dive into concept testing in FMCG. We’ll look at some of its overarching principles (e.g. how it fits into FMCG product launch strategy and market fit analysis), as well as some of the ways of performing it, like A/B testing for FMCG.
Understanding the Role of Market Research in FMCG FMCG market research is key to understanding any market a brand wants to enter or expand in, and it takes on new importance in a market as potentially profitable as the United States. In this critical country for the FMCG (fast-moving consumer goods) sector, detailed knowledge of … Read more
Let’s start with the basics of sustainability in FMCG. We’ll take a look at what sustainability is and how it shapes consumer awareness and purchasing behavior. Then we’ll consider what companies can do to increase brand perception and loyalty, while measuring the impact of their investments in sustainability.
Patient-Reported Outcomes (PROs) play an important role in patient-centered healthcare and in clinical research. Here we will go in depth into what PROs are, how they are used in measuring treatment impact and the importance of PROs in drug development.
Drug research through Comparative Effectiveness Research (CER) identifies the most effective treatments by comparing the real-world outcomes of competing drugs. Discover with us at ESR Research as we advance healthcare with CER insights!
Explore quantitative research techniques essential for drug development, including surveys, statistical analysis, and best practices for ensuring accurate, reproducible results in pharmaceutical research. Learn how these methods support drug efficacy, safety, and clinical trials with ESR Research, your trusted market research analyst specialist.
Explore the top pharmaceutical trends of 2024, including emerging technologies, regulatory changes, and market dynamics transforming the industry.
Qualitative research in healthcare plays a vital role in ensuring that care, innovations, and policies are truly aligned with the real needs and experiences of patients. By focusing on patient-centered insights, this approach makes healthcare more human, compassionate, and effective. It not only drives innovation and shapes better policies and strategies but also enhances communication … Read more
The rapid evolution of telemedicine has brought about significant shifts in various sectors, especially in pharmaceutical sales and distribution. As telemedicine continues to rise, it is crucial to understand its impact on the pharma industry, including changes in sales practices, distribution challenges, and future trends. The Rise of Telemedicine and “Telehealth” Historical Context and Growth … Read more
