Patient-Reported Outcomes (PROs) play an important role in patient-centered healthcare and in clinical research. Here we will go in depth into what PROs are, how they are used in measuring treatment impact and the importance of PROs in drug development.
Drug research through Comparative Effectiveness Research (CER) identifies the most effective treatments by comparing the real-world outcomes of competing drugs. Discover with us at ESR Research as we advance healthcare with CER insights!
Explore quantitative research techniques essential for drug development, including surveys, statistical analysis, and best practices for ensuring accurate, reproducible results in pharmaceutical research. Learn how these methods support drug efficacy, safety, and clinical trials with ESR Research, your trusted market research analyst specialist.
Explore the top pharmaceutical trends of 2024, including emerging technologies, regulatory changes, and market dynamics transforming the industry.
Qualitative research in healthcare plays a vital role in ensuring that care, innovations, and policies are truly aligned with the real needs and experiences of patients. By focusing on patient-centered insights, this approach makes healthcare more human, compassionate, and effective. It not only drives innovation and shapes better policies and strategies but also enhances communication … Read more
The rapid evolution of telemedicine has brought about significant shifts in various sectors, especially in pharmaceutical sales and distribution. As telemedicine continues to rise, it is crucial to understand its impact on the pharma industry, including changes in sales practices, distribution challenges, and future trends. The Rise of Telemedicine and “Telehealth” Historical Context and Growth … Read more
