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Fieldwork data collection services are a hard thing to manage in-house. The main business activity of most firms is something other than what a fieldwork agency does, so most companies will get a better return on investment by entrusting on-the-ground tasks like fieldwork project management and the like to dedicated external fieldwork partners with the relevant experience. Let’s take a look at what challenges you can avoid by outsourcing fieldwork.

Fieldwork research methods writ large can be basically divided into quantitative vs qualitative research. The difference between quantitative vs qualitative fieldwork turns on the kinds of questions that each one of them addresses. Here we’ll take a look at those differences and how these market research methodologies can create value for your company.

Broader changes to technology in market research are causing a digital transformation in fieldwork. Market researchers and their brand partners are seeing revolutions in qualitative fieldwork technology trends as well as quantitative fieldwork technology trends. Modern fieldwork techniques and research technology innovations make it easier than ever to capture and analyze data about your customers and how to capture value.

Multi-country market research is a challenging undertaking that requires extracting information and actionable insights about attitudes and behaviors toward purchasing in different cultural and legal contexts. Global market research projects like this naturally require global research solutions, so let’s take a look at some international market research challenges and how to tackle them.

Well-executed participant recruitment is essential to reliable market research. Any study – whether involving recruitment for qualitative research or recruitment for quantitative research – of buyers in a new market needs to have high-quality respondents who give honest and thorough responses to questions. What participants say in their answers to prompts in interviews, surveys, etc. is the foundation of reliable market research, and so finding the right people during market research recruitment is key to the success of both the project and the brand.

This post will dive into mixed-method research and what it means for market research methodology. We’ll take a look at combining qualitative and quantitative research, as well as make the case for why use mixed method research in the first place.

Fieldwork in market research is essential to success in international market research writ large. When entering a new country’s market, conducting fieldwork abroad – that is, leading interviews, surveys, observations, focus groups and other initiatives to gain insight on the target market – is part of the best practices for global research that set brands up for success.

In this article, we will take a deep dive into concept testing in FMCG. We’ll look at some of its overarching principles (e.g. how it fits into FMCG product launch strategy and market fit analysis), as well as some of the ways of performing it, like A/B testing for FMCG.

Understanding the Role of Market Research in FMCG FMCG market research is key to understanding any market a brand wants to enter or expand in, and it takes on new importance in a market as potentially profitable as the United States. In this critical country for the FMCG (fast-moving consumer goods) sector, detailed knowledge of … Read more

Let’s start with the basics of sustainability in FMCG. We’ll take a look at what sustainability is and how it shapes consumer awareness and purchasing behavior. Then we’ll consider what companies can do to increase brand perception and loyalty, while measuring the impact of their investments in sustainability.