General

Why Multicountry Fieldwork Is Essential for Global Research International market research projects are key to getting insights on local market conditions and buyer behaviors. Global fieldwork research – that is, deploying researchers, surveys and other data collection tools on a worldwide scale – lets brands find out how new target purchasers are different from existing … Read more

The Unique Value of In-Person Focus Groups Focus groups are structured and topic-limited discussions among small groups of people and they are categorized under qualitative research methods. They are also being held online more and more frequently, as part of the larger realignment of digital research vs. traditional research that we have seen post-pandemic. When … Read more