Expert Market Research Solutions for the
Food Industry

Savor success in the food industry with ESR Research. From farm to table, we track consumer trends, supply chain dynamics, and culinary innovations, helping restaurants, suppliers, and food service providers stay competitive and relevant.

More than 30 Years of Expertise
in Food & Food Services Market Research

Since 1989, ESR Research (former Estudio Silvia Roca) has been a trusted ally for the food industry, providing invaluable insights and strategic guidance. With our international team, we conduct meticulous research that illuminates market trends and consumer preferences, empowering clients to innovate and excel in the dynamic world of food and food services. With more than 21,000 successfully completed projects worldwide, our commitment to excellence remains steadfast, ensuring impactful outcomes for every client engagement.

Our Services in Food & Food Services

Tailored Research to Meet the Unique Global Needs of the Food Sector

ESR Research offers a blend of quantitative precision and qualitative depth. From analyzing market trends to understanding consumer preferences, our research methodologies provide actionable insights that drive innovation and excellence in food and food services.

Quantitative Research in Food & Food Services

Rigorous Data Analysis to Drive Food & Food Services Innovation

Utilizing sensory tests, point-of-sale interviews, and hall-tests, our rigorous data analysis uncovers trends and opportunities, guiding food companies towards culinary excellence and market success.

Qualitative Research in Food & Food Services

In-Depth Insights into Food & Food Services Professional and Consumer  Perspectives

Through duos, triads, and lifestyle immersion studies, we delve into the perspectives of food professionals and consumers, unveiling insights that inform product development and enhance dining experiences.

Other services for the Food sector

From menu design to customer experience evaluations, we offer a range of specialized services tailored to the unique needs of the food industry. Our holistic approach empowers food companies to thrive in a competitive market landscape.

Case Studies Across Industries:
30-Year Track Record in Diverse Industries

With a rich history spanning more than three decades, our case studies showcase how our insights and strategies have propelled businesses to new heights across various industries. 

Discover how our expertise has empowered businesses to thrive in today’s ever-changing market landscape.

Virtual IDIs for the Pharmaceutical Industry

MARKETS: USA/G5/BRASIL
TIMING: 4 WEEKS

Total of sixty-two Virtual IDIs with Oncologists. Translation of materials, recruitment, moderation and transcripts as deliverables.

On-line communities for the Pharmaceutical Industry

MARKETS: SPAIN
TIMING: 3 WEEKS

Two OBBs in parallel. Topic: Diabetes. One week and twenty minutes of involvement per day. Twelve participants per OBB. One with physicians and one with patients. Deliverables transcripts in English, edited video content and topline per OBB.

Sonar for dairy products

MARKETS: USA/UK/GERMANY/BRASIL
TIMING: 4 WEEKS

Market Research study carried out with Sonar technique in four different markets. Company specialised in dairy products exploring with a real-life method the acceptance of a new innovative beverage.

UX/UI for the travel industry

MARKETS: BRASIL/MEXICO
TIMING: 4 WEEKS

Testing of new features for an existing APP on the travel business industry.

AI for Machine Learning

LANGUAGES: PORTUGUESE/ SPANISH
MARKETS: SEVERAL
TIMING: 2 MONTHS

Transcription of 1,000 hours per language, per week, for AI purpose on machine learning project.

Self-ethnography for FMCG

MARKETS: MEXICO/BRASIL/FRANCE/GERMANY/USA
TIMING: 4 WEEKS

Understanding the relationship with a product category, three-phases interview throughout the shop and the use of product and final virtual IDI. Using self-ethnography technology for a FMCG brand. Deliverables edited video content and full report.

Field your market research with us

We take care of everything necessary to carry out your market study

+100

Years of combined experience

+21,000

Projects successfully completed

52

Countries where we have conducted fieldwork

Companies we have worked for on behalf of our client

Our Global Reach & offices

Local Expertise in Food & Food Services Markets Worldwide

Our extensive presence spans global markets, strategically positioning ESR Research as a leading authority in the Food industry. 

With headquarters in Barcelona, alongside offices in London, São Paulo, and Mexico City, we offer localized expertise and unparalleled insights to clients worldwide, ensuring comprehensive coverage and impactful solutions tailored to diverse market dynamics.

Contact Us

Connect with Our Food & Food Services Market Research Experts

Let us take care of your Market Research needs



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