Expert Market Research Solutions for the
Travel & Leisure Industry

From hospitality trends to travel preferences, we offer valuable insights and analysis to businesses in the travel and leisure industry seeking to create unforgettable experiences for their customers. 

More than 30 Years of Expertise in
Travel & Leisure Market Research

Founded in 1989, ESR Research (former Estudio Silvia Roca) specialises in delivering comprehensive market insights  for the Travel & Leisure industry. With our expertise in consumer behaviour and market trends, supported by an international team and global reach, we provide tailored insights to help travel and leisure companies stay ahead. Our dedicated team and global experience ensure comprehensive analysis, unlocking growth opportunities in this evolving industry. With more than 21,000 successfully completed projects worldwide, we maintain a commitment to excellence in every engagement. 

Our Services in Travel & Leisure

Tailored Research to Meet the Unique Global Needs of the Travel & Leisure Industry

Our research solutions blend quantitative precision with qualitative depth, highlighting the Travel & Leisure industry’s complexities to drive strategic decisions and enhance customer experiences.  

Quantitative Research in Travel & Leisure

Rigorous Data Analysis to Drive Travel & Leisure Innovation

Utilising advanced data analytics, our quantitative research highlights key market dynamics and consumer behaviours within the Travel & Leisure industry. From demand forecasting to competitive analysis, we equip businesses with the insights needed to innovate, optimise operations, and stay ahead in this dynamic market. 

Qualitative Research in Travel & Leisure

In-Depth Insights into Travel & Leisure Professional and Travellers/Clients Perspectives

Delving into the intricacies of traveller and professional perspectives, our qualitative research methods, including in-depth interviews, focus groups, and ethnography, uncover deep-seated insights driving innovation and enhancing customer experiences. 

Other services for the Travel & Leisure industry

From virtual groups and online communities, vital for understanding traveller sentiment and behaviour online, to sensory tests relevant for evaluating leisure experiences, we offer a comprehensive suite of services tailored to the unique demands of the industry. 

Case Studies Across Industries:
30-Year Track Record in Diverse Industries

With a rich history spanning more than three decades, our case studies showcase how our insights and strategies have propelled businesses to new heights across various industries. 

Discover how our expertise has empowered businesses to thrive in today’s ever-changing market landscape.

Virtual IDIs for the Pharmaceutical Industry

MARKETS: USA/G5/BRASIL
TIMING: 4 WEEKS

Total of sixty-two Virtual IDIs with Oncologists. Translation of materials, recruitment, moderation and transcripts as deliverables.

On-line communities for the Pharmaceutical Industry

MARKETS: SPAIN
TIMING: 3 WEEKS

Two OBBs in parallel. Topic: Diabetes. One week and twenty minutes of involvement per day. Twelve participants per OBB. One with physicians and one with patients. Deliverables transcripts in English, edited video content and topline per OBB.

Sonar for dairy products

MARKETS: USA/UK/GERMANY/BRASIL
TIMING: 4 WEEKS

Market Research study carried out with Sonar technique in four different markets. Company specialised in dairy products exploring with a real-life method the acceptance of a new innovative beverage.

UX/UI for the travel industry

MARKETS: BRASIL/MEXICO
TIMING: 4 WEEKS

Testing of new features for an existing APP on the travel business industry.

AI for Machine Learning

LANGUAGES: PORTUGUESE/ SPANISH
MARKETS: SEVERAL
TIMING: 2 MONTHS

Transcription of 1,000 hours per language, per week, for AI purpose on machine learning project.

Self-ethnography for FMCG

MARKETS: MEXICO/BRASIL/FRANCE/GERMANY/USA
TIMING: 4 WEEKS

Understanding the relationship with a product category, three-phases interview throughout the shop and the use of product and final virtual IDI. Using self-ethnography technology for a FMCG brand. Deliverables edited video content and full report.

Field your market research with us

We take care of everything necessary to carry out your market study

+100

Years of combined experience

+21,000

Projects successfully completed

52

Countries where we have conducted fieldwork

Companies we have worked for on behalf of our client

Our Global Reach & offices

Local Expertise in Key Travel & Leisure Markets Worldwide

Our experience in coordinating international projects ensures high-quality data across global markets.

Our extensive presence spans global markets, strategically positioning ESR Research as a leading authority in the Travel & Leisure industry. 

With headquarters in Barcelona, alongside offices in London, São Paulo, and Mexico City, we offer localised expertise and unparalleled insights to clients worldwide, ensuring comprehensive coverage and impactful solutions tailored to diverse market dynamics.

Contact Us

Connect with Our Travel & Leisure Market Research Experts

Let us take care of your Market Research needs



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